Xbox Gaming in South Africa

Activision has announced that they've created Beachhead, a new "wholly owned" studio, to develop something they're somewhat evasively calling a "digital platform" for Call of Duty. According to Activision CEO and Sauron-lookalike Bobby Kotick, the studio is working to "[focus] on the delivery, digitally, of new, innovative Call of Duty content and services [that] will enable tens of millions of players around the world to continue to enjoy the experience that Call of Duty offers."

"Beachhead will create the best-in-class online community, exclusive content, and a suite of services to supercharge the online gaming experience like never before," he says. "The platform will support in-game integration and bring online experiences and console play together for the first time. The platform has been in development for over a year and we're very excited about the increased value we can bring to the community. We look forward to sharing more specifics on this exciting new endeavor with you in the near future."

Rumours have been around for some time already that Activision plans to move the franchise into a subscription-based multiplayer model (though they deny it will ever happen), however, it's not yet clear what this new project will actually entail. Perhaps it's Activision's answer to EA's Online Pass (Ten Dollar Project)? Time will tell.

[via Joystiq]