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Between the Call of Duty and Guitar Hero franchise earnings, Bobby Kotick could probably plate himself in solid gold or something. Like Skeletor when he arrives on Earth in the the old Masters of the Universe film. Of course, Skeletor totally got his bony ass kicked back to Eternia, but Bobby Kotick is probably going to be around forever. Anyway, Activision is telling everyone how much cash they've got with this modest press release:

Activision Blizzard, Inc. announced today that the Call of Duty franchise has surpassed $3 billion in retail sales worldwide, according to The NPD Group, Charttrack, GfK and internal Activision estimates.

Since its first release, the award-winning Call of Duty franchise has sold in excess of 55 million units worldwide. The latest title in the franchise, Infinity Ward's Call of Duty(R):Modern Warfare(R) 2, recently shattered box office and video game records with a worldwide estimated five-day sale through of approximately $550 million, establishing the game as the biggest entertainment launch in history.

"Call Of Duty has become one of the greatest entertainment franchises of all time," said Bobby Kotick, CEO of Activision Blizzard, Inc. "If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history."