Xbox Gaming in South Africa

Showing just how far the gaming industry has come since its roots as a rather niche market, Guinness World Records has named Call of Duty: Modern Warfare 2 as the most successful entertainment launch of all time.

We knew that Infinity Ward's shooter had torn most sales records to pieces upon its release last year, but this is the first time that Guinness World Records, the authority on everything record-breaking, has verified MW2's superstar status. Brushing aside previous record holders such as GTA IV and Halo 3, Modern Warfare 2 pulled in an astounding $401.6 million worldwide in its first 24 hours on sale.

"This achievement is a reflection of the support from our community of fans around the world," said Creative Strategist, Robert Bowling from developer Infinity Ward. "The Call of Duty series and Modern Warfare have been our passion - we've dedicated our lives to giving our best, so it's an honour to be recognised by setting a new standard among all entertainment properties."

It goes without saying that Activision made a ridiculous amount of cash with MW2... and then they proceeded to fire its creators. Nice move.