Xbox Gaming in South Africa

What is the first thing that comes to mind when you think of a rally game? Surely it's boobs, right? No? Well then you've missed the bus here, because that's exactly what Codemasters has laid before us in Dirty Tats, a Flash mini-game made to market their upcoming off-road racer DiRT 2.

This has got to be a contender for "most obscure online marketing tool" I've seen in, well, forever. There is a short clip which does its best to make it all seem somehow connected to rally racing with the blurb, "every great race needs to be commemorated", after which you are presented with a woman's chest area. And no, that's not your eyes playing tricks on you, there is some gentle heaving going on there.

Your job is to design a cool tattoo on the poor woman, which you can then save as your desktop wallpaper or send to your friends. If you are under 19 years of age however, no boobs for you! You can go here instead.

I've actually forgotten what this mini-game was even meant to be promoting.

[source: CinemaBlend]