Xbox Gaming in South Africa

Activision has put out one of those gloating press releases going on about DJ Hero being 2009's biggest new IP revenue hauler in America and Europe.

SANTA MONICA, Calif., Jan. 19 /PRNewswire-FirstCall/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that DJ Hero™ was the #1 new intellectual property by revenue in the U.S. and Europe for calendar 2009, according to The NPD Group.

The game has garnered critical acclaim, securing more than 15 Best Music Game Awards in the U.S. alone and was featured in more than two dozen year end "best of" lists including those from Time Magazine, USA Today.com and Official Xbox Magazine.

"DJ Hero has transformed music gaming by marrying an innovative turntable controller and exhilarating gameplay with the biggest artists and incredible music from around the world," said Robert Kotick, CEO, Activision Blizzard. "Consumers and critics agree that DJ Hero is one of the best music games ever created and further establishes Guitar Hero(R) as the premier franchise of its kind."

DJ Hero delivers an all-new interactive music experience that allows players to interact with music in an all-new way. Featuring 93 exclusive mixes created by DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow, DJ Z-Trip from such genres as hip-hop, pop, rock and dance, the game offers the most diverse and international collection of music ever assembled in a music game.

Of course, it might also be worth pointing out that, at a $120 / £99 RRP (more or less double the price of regular titles), DJ Hero was obviously going to pull a lot of cash at retail. In terms of units shifted, I'd probably put my money on Borderlands having outsold it. Don't tell Activision that, though.