EA has announced an affinity rewards program, the EA Gun Club, which rewards members with in-game content unlocks, early access to demos and beta tests, and more.
“This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty. The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans,” says Jeff Karp, Senior VP of Marketing at EA. “Today, we are launching the Gun Club with Battlefield: Bad Company 2 and Medal of Honor – two of the hottest titles coming out this year… and this is just the beginning.”
Registrations are already open for the EA Gun Club over at www.gunclub.ea.com, with the first bonuses ready to roll, with Battlefield: Bad Company 2 VIP's getting early access to the Medal of Honor multiplayer beta (still requires a pre-order), as well as the M24 sniper rifle in the full game when it's released.
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