Xbox Gaming in South Africa

When your game becomes the biggest thing since, well, forever, then you're sure going to boast about it. And that's exactly what Activision has done:

"In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon," said Robert Kotick, CEO, Activision Blizzard, Inc. "The title's success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media."

According to Activision, Modern Warfare 2 grossed an estimated $550 million in the first five days, breaking all previous first and five day entertainment industry box office, book and video game sell-through records, along with a few Xbox LIVE records in the process, as listed below:

Sales records

• The largest reported five-day opening worldwide box office gross figures, held by Harry Potter and the Half-Blood Prince ($394 million)
• The largest reported five-day opening domestic box office gross figures, held by The Dark Knight ($203.8 million)
• The largest reported five-day worldwide video game sales record, previously held by Grand Theft Auto IV (6 million units, $500 million)
• The largest reported opening first-day domestic box office gross figures, held by The Dark Knight ($66.4 million)
• The largest reported first-day book sales in dollars, held by Harry Potter & The Deathly Hallows ($220 million)
• The largest reported first-day worldwide video game sales record, previously held by Grand Theft Auto IV (3.6 million units, $310 million)

Xbox LIVE records

• More than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone
• More than 2.2 million unique gamers played Call of Duty: Modern Warfare 2 in one day on November 10th. A new one-day record for Xbox LIVE
• More than 11 million achievements were unlocked on Call of Duty: Modern Warfare 2 on the first day.