Xbox Gaming in South Africa

Activision announced today that the 'cultural phenomenon' that is the Call of Duty franchise has broken the record for launch day sales with Modern Warfare 2, cashing in an estimated $310 million in the USA and UK alone.

Analysts are estimating a global total of around 7 or 8 million units shifted on day one. Naturally the suits at Activision are smiling from ear to ear. As CEO Mike Griffith put it, "The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment."