Xbox Gaming in South Africa

What's the one thing games need more of? That's right - advertising! It's just not enough that you spend R600+ on every game you buy, so now publishers are selling advertising space in them. Nothing says obnoxious classy like a deodorant ad in your virtual shooting gallery.

Anyway, Ubisoft's pitching a new in-game advertising scheme for Splinter Cell: Conviction with "heat maps" - places gamers are mostly likely to go during play - where advertisers can buy space.

As Joystiq points out, this means you can probably expect to find ads in ... air ducts. You know, just where they wouldn't be in real life. At least FOX News can't accuse the game of being a simulator.