Xbox Gaming in South Africa

Authentic racing accelerates to the next gear as Electronic Arts Inc. (NASDAQ: ERTS) today announced that the latest entry in the critically acclaimed Need for Speed™ simulation racing series, SHIFT 2 UNLEASHED™.

SHIFT 2 UNLEASHED™ takes the revolutionary true driver's experience to the next level with an all-new rendering engine and graphics overhaul, innovative helmet camera, night racing, and authentic degradation of tracks and cars. This game-changing sequel is already being heralded by critics worldwide receiving nine out of ten from both PlayStation: The Official Magazine and Official Xbox Magazine.

"Our goal with SHIFT 2 UNLEASHED™ is to put the series at the head of the racing simulation genre by injecting some much needed energy into it," said Marcus Nilsson, Executive Producer on SHIFT 2 UNLEASHED™. "Working with the aid of Team Need for Speed drivers, we incorporated real-world race driving insights to make key improvements and enhancements to the game, while also innovating at the very core of the racing experience. Our introduction of game changing features like helmet cam further blurs the lines between real racing and the in-game experience."

Exclusively featuring the newly-unveiled Pagani Huayra supercar, players will experience all the violence, energy and excitement of race day in this groundbreaking authentic racing experience. SHIFT 2 UNLEASHED™ also takes the innovative rivalry-generating Autolog technology pioneered by Need for Speed Hot Pursuit and connects friends and foes together in head-to-head races and player statistic match-ups to add new layers of depth and detail to the intricate customization and tuning of the simulation series.

"While developing SHIFT 2 UNLEASHED™ we had a list of improvements and features on hand which helped us to take this game to the next level. The original idea was to offer players a very realistic racing experience, and with this latest version we've exceeded our own expectations," says Stephen Viljoen, game design contributor and Chief Operations Officer of Slightly Mad Studios.

SHIFT 2 UNLEASHED™ will be available in South Africa from April 1 for Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. For more information on SHIFT 2 UNLEASHED™, visit http://www.shift2unleashed.com. For more information on Need for Speed, visit http://www.needforspeed.com or become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitter http://www.twitter.com/needforspeed.