If there's one thing Microsoft know how to do overseas, it's marketing Halo games. Whether it's through alternate reality games, or brilliant live-action trailers, Microsoft know how to grab your attention, and their latest PR stunt is no different.
Instead of having the usual "guys dressed up as SPARTANs" event, Microsoft UK decided to take their London PR stunt to new heights - literally - by taking a guy suited up in SPARTAN armour, strapping on a real-life jetpack, and letting him fly around Trafalgar Square. The only way this could've been better was if he'd had a rocket launcher, and scored a Killionaire off some passing chavs.
[via VG247]
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